Jasmijn Verlinden is a brand strategist with the eye and spirit of a curator.

She helps brands uncover the soul of their business and turn it into an experience that customers recognize, cherish, and remember.

Because every single interaction is branding.

Brand strategist for

Founders and builders who believe brand is where everything begins.

Fashion brands

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Jewelry labels

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Retail chains

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Furniture brands

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Design weeks

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Skincare brands

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(Interior) architects

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Creative agencies

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Non-profits

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Publishing houses

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Fashion brands - Jewelry labels - Retail chains - Furniture brands - Design weeks - Skincare brands - (Interior) architects - Creative agencies - Non-profits - Publishing houses -

Small brands

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Big brands

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One-(wo)man shows

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Brand founders

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Brand teams

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Small brands - Big brands - One-(wo)man shows - Brand founders - Brand teams -

Starting brands

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Established brands

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Brands in the making

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Starting brands - Established brands - Brands in the making -

Let's have a chat

Branding goes beyond marketing, it influences every corner of a company. When it’s done well, it weaves through everything, which is what makes it so compelling.

- Jasmijn

What can I do for you?

Let's Talk

Let me be your inspirator
For brand teams who want to dive deep into a specific aspect — from tone of voice to customer personas — and see their brand with fresh eyes.

Let's Talk
Let's Unfold

Let me be your sounding board
For brand owners and builders who want to step back from the noise, see their brand with fresh eyes and gain clarity through thoughtful sparring.

Let's Unfold
Let's Build

Let me be your moderator
For brand teams who want to face big brand questions together and align around a clear story with a concrete plan to act on.

Let's Build
Let's Lead

Let me be your brand watchdog
For brand owners who need sharp focus to align their team, partners, and messaging. Temporary leadership, lasting impact.

Let's Lead